< Digital markedsføring

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Search engine optimization (SEO) for Squarespace

SEO is about being visible in the search engines, so that your target group finds you rather than your competitors. We know what needs to be worked on for your Squarespace site to be found in search engines.

« Being good at search engine optimization (SEO) can save your business large sums of money on advertising or other paid channels. There are few if any marketing initiatives that have a higher “return on investment” than SEO! »

SEOstart: the foundation for good SEO

With the SEOstart package, we give you a good foundation for your Squarespace pages to rank well on the keywords you care about. SEOstart is for those who have had a website for a while. It's an introductory measure, but a prerequisite for you or others to be able to continue working on content, blogging and campaigns - and achieve more organic traffic to the websites.

The choice of keywords is crucial to the work on your website. The keywords you should focus on are a combination of strategy, analysis and assessment of your company or product's strengths.
The keyword analysis should result in a limited number of keywords and search phrases that you want to focus on and optimize the content around. We find search volumes and suggest keywords that may have less competition, but are still relevant to your target group.
In the competition to attract relevant visitors to our websites, we think it's smart to spend resources on analyzing our competitors. We use tools to analyze search results (SERP) for relevant keywords. The analysis gives you insight into which keywords your competitors are focusing on and what type of content they are achieving success with. This can provide good input for your own strategy and make you more competitive digitally.
We do a full analysis of the technical condition of the website, everything from speed, core web vitals, URL, page titles, alt texts, heavy files to website structure. We check 404 errors, internal links and review H1, H2 etc.
A technical review of this kind is important to carry out at regular intervals in order for Google's robots to find and understand the content on your website.
You will receive a report with suggestions for measures that either we or you should take to ensure that you have a technically sound website.
We call a Teams meeting where we review the analysis, discuss measures and make suggestions for the way forward.

SEOstart: Request a quote

Get in touch

PS! SEOstart is for those of you who have Squarespace and are a customer of Gasta - or can think of becoming one 😊 Interested in just keyword/competitor analysis or site audit? Get in touch

Shall we have a chat about SEO?

Interested in more information such as how we work with search engine optimization? Maybe you would like a fixed monthly SEO agreement? Contact Ingvild.

Smiling woman, wearing a beige jacket and white shirt, sitting in a modern office environment with glass walls.

Ingvild Helle Hagen

Digital marketer
ingvild@gasta.no

Learn more about SEO for Squarespace?

We share articles with tips before search engine optimization in Squarespace:

Featured

How to make your website ready for AI search

AI search is changing the rules of the game. When you ask ChatGPT or Gemini something, you get one answer. How to get your website included in the answer? Here are some concrete tips.

How does AI search work?

The way people navigate the web is changing, thanks to the rise of AI search and chatbots. Here are six tips on how to prepare your website for AI.

Our search engine optimization (SEO) checklist

Here is an overview of the SEO measures we take to ensure that the website gets good rankings on search engines.

Data leaks from Google: How the algorithm works

Marketer Ingvild summarizes the most important things for those who care about SEO.

How do your competitors work with SEO?

Knowing what keywords your competitors are working with is something you can benefit from. Here's how you go about it.

This is how Ålhytta became visible on new, important keywords

The keyword analysis from Gasta showed that they had the potential to become far more visible to people who did not know them before. This is how we proceeded.

Now an AI can give you the answer in Google's search engine

There's a lot going on with AI these days, and Google's latest launch is among the most exciting.

How they got on the first page of Google

As a dealer, it is strategically important for Maskinsenteret Vestland to be visible when people search for agricultural equipment. We've helped them get on the front page of two important supplier names.

SEO tip: Hugs alternative caption

Did you know that the right use of images can make you more visible in search engines?

Google Analytics is legal after all!

The Norwegian Data Protection Authority announces new rules for the transfer of personal data.

Now you need to switch to the new Google Analytics 4

In a year's time, "ordinary" Google Analytics will no longer work. You should consider this now.

See your keywords with Google Search Console

With this tool linked to your Squarespace website, you can see what words people are searching for in Google to find you.

Become visible in search with Google My Business

Google My Business allows customers to find your business when they search for services you offer. Here we tell you what you need to know.

5 SEO tips for using photos in Squarespace

Here we provide simple and concrete tips to keep in mind when adding photos to Squarespace.

12 useful search engine optimization (SEO) tips

Here are 12 tips you should be aware of when working on search engine optimization for a Squarespace-based website.

Search engine optimization tips: Create FAQ pages

Here's a little SEO tip that, in addition to boosting search engine optimization, is also good for your customers and potential customers.

How to find the right keywords to focus on

Word choice makes a big difference in how easily people find you. That's why you first need to find out which keywords are important to you. Below you'll find this guide to help you along the way.

How to use keywords in a good way

Once you've chosen the right keywords for your website, it's important to use them wisely. Here we have listed some tips on how to use keywords in a good way.