Search engine optimization (SEO) for Squarespace
SEO is about being visible in search engines, so that your target audience finds you before your competitors. We know what needs to be worked on to get your Squarespace site found in both traditional and AI searches.
Become visible on AI searches
The way we search is changing. AI services like ChatGPT are increasingly providing answers directly, without us having to go through a traditional Google search. However , good, traditional SEO is still the foundation for being found and understood online. What works for search engines also gives AI a better basis for finding and using your content.
Our 5 principles for visibility in AI search
-
It's important to understand this: AI search does not replace SEO, but builds on it. A technically sound website is at least as important as before, and that means:
use good page titles and meta descriptions
write alt text on images
have fast loading time
ensure mobile-friendly design
use a clear structure with headings
This makes it easier for both search engines and AI to understand your content.
-
AI-based search engines analyze content from thousands of websites. The goal is to find the most relevant and credible sources before compiling an answer. They pay particular attention to websites that:
has a clear structure
answers questions directly
shows professional competence
is mentioned by other credible sources
are easy to read and understand
In short: AI wants to give the user the best answer. Traditional SEO has long been about keywords. AI is more about intent. Therefore, it is smart to ask yourself:
What are our customers really wondering about?
What questions do we often receive by phone or email?
What can we explain better than our competitors?
Articles that answer specific questions have a much greater chance of being used by AI.
-
AI not only considers what you write, but also who writes it. Therefore, it is important to show that the content comes from someone with experience and expertise , that the business has authority in the field, and that the information is trustworthy . This is not new, Google has long talked about EEAT: Experience, Expertise, Authoritativeness and Trustworthiness.
You can strengthen this by:
Show who is behind the content by using Author on blog posts, for example, as we do in Gasta does
publish customer case
use sources and documentation
update content regularly
have clear contact and information pages
-
AI prefers content that is easy to understand. That means
short paragraphs
good headlines
bullet points
FAQ sections (=Accordion block in Squarespace)
simple language
Many AI models quote bulleted lists and questions/answers almost verbatim. AI understands the context of the text and assesses whether the content actually provides value. So write for humans first and foremost. If the content answers the question well, it will usually also perform well in AI searches.
-
AI relies more on businesses that are mentioned in more places than just their own website. That's why it's smart to work with:
media coverage
good customer reviews
Google Business Page
LinkedIn
Reddit and relevant professional forums
partners who link to you
The more credible sources that mention your business, the stronger your digital authority signals become.
SEOstart: the foundation for good SEO
With the SEOstart package, we give you a good foundation for your Squarespace pages to rank well on the keywords you care about. SEOstart is for those who have had a website for a while. It's an introductory measure, but a prerequisite for you or others to be able to continue working on content, blogging and campaigns - and achieve more organic traffic to the websites.
-
The choice of keywords is crucial to the work on your website. The keywords you should focus on are a combination of strategy, analysis and assessment of your company or product's strengths.
The keyword analysis should result in a limited number of keywords and search phrases that you want to focus on and optimize the content around. We find search volumes and suggest keywords that may have less competition, but are still relevant to your target group.
-
In the competition to attract relevant visitors to our websites, we think it's smart to spend resources on analyzing our competitors. We use tools to analyze search results (SERP) for relevant keywords. The analysis gives you insight into which keywords your competitors are focusing on and what type of content they are achieving success with. This can provide good input for your own strategy and make you more competitive digitally.
-
We do a full analysis of the technical condition of the website, everything from speed, core web vitals, URL, page titles, alt texts, heavy files to website structure. We check 404 errors, internal links and review H1, H2 etc.
A technical review of this kind is important to carry out at regular intervals in order for Google's robots to find and understand the content on your website.
-
You will receive a report with suggestions for measures that either we or you should take to ensure that you have a technically sound website.
-
We call a Teams meeting where we review the analysis, discuss measures and make suggestions for the way forward.
SEOstart: Request a quote
PS! SEOstart is for those of you who have Squarespace and are a customer of Gasta - or can think of becoming one 😊 Interested in just keyword/competitor analysis or site audit? Get in touch
Learn more about SEO for Squarespace?
We share articles with tips before search engine optimization in Squarespace:
There's a lot going on with AI these days, and Google's latest launch is among the most exciting.