Brand and visual identity
Do you feel that your competitors are taking over the market?
That you're not reaching your budget?
Have you completed acquisitions or made strategic changes?
Maybe it's time to think about renewing your brand, strategic communication or visual identity?
Branding in three steps
The process can easily seem extensive, but we have long experience in making it simple. We emphasize efficient processes, tailored for small and medium-sized businesses and organizations. We do this in three steps:
1. Brand - why, how, what
Using The Golden Circle by Simon Sinek as a tool when working with branding works well for us in Gasta We like to work efficiently and thoughtfully and have good experience that this model makes the process of finding the brand identity easier.
In addition to figuring out the basics of the brand, we look at target audiences and positioning. Once we have this in place, we are ready to move on to step 2; storytelling and strategic communication.
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In this section, we have good experience that the "Why, How, What" model ( Simon Sinek's "Golden Circle" ) is a simple and effective tool for finding identity. We start with analysis, utilize AI tools, conduct interviews and collect existing data that is relevant. Then we conduct a workshop with the management of the company where we focus on:
What is it that the brand actually offers: products, services, solutions. Here we are concerned with the category in which the brand will compete. What role will it have, and not least what is differentiating and what is unique about the products or services?
How is about how the brand delivers on its purpose. What makes us “unique” in the way we work?
Why is the core and should define why the brand exists. What is the driving force? And what human needs or values should the brand appeal to?
Once we have the what, how and why, we put together a brand guide. This is a simple document intended for internal use to sell the brand, values, vision, etc. to employees. Once step 2 is completed, the strategic communication will also be part of the brand guide.
2. Strategic communication
People don't just buy a product or service, they buy stories, values, and identity. Storytelling brings brands to life and makes people care.
When the brand is told through a story, or through the use of strategic communication , it becomes easier to remember and pass on.
After working with step 1, brand, target groups and positioning, we have a good starting point for developing strategic communication that they are proud of.
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We think you should put in place a brand promise (slogan) and a strategic script:
Brand promise - short sentence (often called a slogan) that explains what promise the brand makes to customers
Strategic script - also called brand story in English
These are often listed first on your website, and are the story everyone in the organization tells when they talk about you.
It provides a clear and unifying story that should permeate everything from marketing and recruitment to customer service and product development.
Strategic scripts are not fact-oriented, but convey values. You probably notice that you remember information more easily when it is presented in a story format instead of dry data or statistics. The strategic script should reflect vision and position, but say more - and trigger interest in the customer.
In a market full of noise and AI-generated content, you don't have much time to capture interest and build trust. This requires good work with words and formulations, something we are happy to help you with.
3. Visual identity - logo, colors and graphic elements
Once the brand is defined and strategic communication is in place, it's time to transform it into something visual. We work with logos, colors, fonts and graphic elements that ensure your brand is communicated well and correctly.
Do you also need sales materials and templates that you can further develop yourself? Or a presentation that tells your unique story? We give shape and color to the brand you deserve.
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Maybe you already have a visual identity - or maybe you're starting from scratch. Either way, we run a process where we, among other things, talk about associations and combine this with values and a strategic script - which we've already been through.
We develop proposals for logos, colors and fonts - and after rounds of proofreading, we finalize and set up a digital profile manual.
If you don't need a comprehensive profile manual, we like to present your profile on a subpage on your website ( www.xxx.no/profil ). This way you always have your logo and color codes with you, and can send links to partners who need the elements. We can add instructions and guidelines here as needed.
Projects
HKS Oslo - Health Center for Gender and Sexuality
Rebranding for HKS Oslo (Oslo Municipality) - from an under-communicated chat solution to a clear and proud knowledge portal with a new identity.
Sogn Heating & Pipe Rehabilitation
Rebranding, new visual identity and new websites have contributed to revenue growth and 100% growth in operating profit.
Do you have a project you would like to discuss? Get in touch!
Astri Knudsen, CEO
astri@gasta.no
984 08 619
Vidar Bondevik, advisor
vidar@gasta.no
482 36 323
Ingvil Helle Hagen, digital marketing manager
ingvild@gasta.no
928 81 906