Brand
What do the most successful brands have in common? They are meaningful, clear, and consistent.
We have created a framework tailored to small and medium-sized businesses, so that we can help our customers with a slightly simpler branding process that doesn't have to cost a fortune.
Let's discuss your project
Build a brand that people remember
The most we do in Gasta , is based on a Squarespace website. But to have a powerful website, you need a strong brand at the core. You need a visual and verbal language that people notice – and remember. You need to be meaningfully different to differentiate yourself from your competitors. And you should be consistent across all platforms so your message doesn’t get lost.
Such processes can seem extensive. It's easy to jump straight to website development.
We in Gasta has good experience in making the branding process easier. We work according to a framework that is adapted to small and medium-sized Norwegian companies - based on the principles of " Short-traveled Brand Strategy ".
This gives us a process like this: Gasta Likes to work: efficiently and strategically.
Short-term brand strategy
Let's take you through the framework:
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Instead of chasing "everyone," focus on those who are already happy in the category you operate in. These super customers have an emotional connection to the product or service you offer. Listen to their needs, frustrations, and motivations—and build your brand around what actually matters to them.
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In a crowded market, it often pays to carve out your own space. We call this category building . It's not necessarily about inventing something completely new, but about framing your solution in a new way. Here's how Gasta did when they positioned themselves as a "Squarespace agency" instead of just an "advertising agency".
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Make it easy for customers and employees to understand what you stand for. A good core story shifts the focus from “we offer” to “you experience.” It tells what problem you solve, why it matters, what makes you different – and what value you provide. This becomes your strategic compass.
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Colors, typography, imagery and design are not just decoration – they are branding in practice. Your visual identity should convey the essence of your brand and evoke emotions in your target audience. We can help you create this, or perhaps adapt what you have to your newly established brand. Read more about visual identity here.
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Branding is not a campaign – it is culture. Everyone in the organization should know what they stand for, and act accordingly. Make it concrete. Use the brand as a guideline in small and large decisions.
Projects
HKS Oslo - Health Center for Gender and Sexuality
HKS Oslo needed a makeover – a new name for the chat service and a profile that shows that they are more than just a chat service. Here you will find professionals, knowledge and quality-assured information about gender and sexuality for everyone. The brand appears knowledgeable, independent and open, but anchored in the strong professional environment of the Municipality of Oslo.
Pages from Sogn
A new brand was to be built into a market with many other ciders. What is the category of Sider frå Sogn? How to stand out? All the producers in Sogn Frukt- og Ciderlaug have come together to create a brand that stands for raw pride and sparkling variety . Here you will find both a long history, proud apple farmers and creative producers who make ciders with great variety. Color, flavors and cider styles vary – and make Sider frå Sogn a drink for everyone!
Discuss a branding project with us? Get in touch!
Astri Knudsen, CEO
astri@gasta.no
984 08 619
Vidar Bondevik, advisor
vidar@gasta.no
482 36 323
Ingvild Helle Hagen, digital marketing manager
ingvild@gasta.no
928 81 906