Visual identity

IN Gasta We develop strong, well-thought-out visual identities that create trust and recognition – and make you visible within your category.

Clear identity gives competitiveness

People judge your brand in seconds. Often, first impressions are all about the visuals. If it looks messy, unclear or outdated, you will lose both sales and trust. A good visual identity is about using symbols, colors and designs to communicate your brand and have a recognizable and meaningfully different identity. And in an age of AI-generated variations, strong, thoughtful design choices are becoming more important for credibility and lasting recognition.

This is what we do:

Gasta has extensive experience working with logos and visual identity for organizations and small and medium-sized businesses. Needs are often different, but we have created three different design packages that can form the basis for further discussion. See Design Packages.
Colors and typography are not just decoration, but the foundation of communication. Clear choices provide a clear profile, while too many alternatives create confusion and weaken recognition. Consistency ensures that a logo, advertisement or post is immediately associated with your company.
A design manual ensures consistent visual identity and communication, and is crucial for the identity to last and be consistent over time. The end product of the design project is a digital design manual. Read more about the Design Manual here.
Design templates in Canva make it easy for employees to produce content for social media and digital ads. We create templates in Canva, you adjust photos and text. It's fast, you're assured of high quality and the company communicates consistently.
A visual identity is more effective when it is able to show the brand strategy through visual expressions. We have good experience working with brand strategy processes. Read more about brand strategy here.