Google Analytics is legal after all!

The Norwegian Data Protection Authority announces new rules for the transfer of personal data.

Most Gasta customers have the Google Analytics tool installed on their website. It is free and provides useful insight into the use of the website.

However, a process has been underway for some time to determine whether the tool may be illegal. The reason for this is that the tool sends data from Europe to the United States, which has previously been a violation of the law on personal data, known as GDPR.

But now we finally have the answer.

New rules for the transfer of personal data from Europe to the US now make it legal to use Google Analytics.

So all our customers (and us!) can breathe a sigh of relief and continue to enjoy the benefits of the tool. However, it is worth noting that it is not excluded that similar cases may arise in the future. We'll keep you posted!

Want to know more? See news story on digi.no or read more about the decision by the Norwegian Data Protection Authority

Are you wondering about Google Analytics on your website? Get in touch with us