Rebranding
The strongest brands we work with have something in common: A clear story. A clear brand promise. Consistency in design - over time, because branding is largely about recognition through repetition.
However, you may not have to go through large and cumbersome processes to create a brand that makes your business competitive.
For many, rebranding is an effective answer. Instead of starting over, it's about cleaning up and sharpening what already exists – and creating better coherence between strategy, design and content.
Read more about rebranding
When the phrase spreads, it's time for rebranding
Rebranding is not about starting over. It's about taking what exists and making it clearly positioned, consistent across all channels, and recognizable over time.
Often it is not the brand itself that is the problem, but the use:
Websites with unclear communication
No clear positioning compared to competitors, little category thinking
Not talking to your super customers (unclear target audience)
Visual expressions without the common thread you should have had
Bouncing messages on social channels with tone and language that do not reflect the brand
A targeted rebranding lift is effective and should be considered before creating new websites or other marketing.
How we work in Gasta with rebranding
We analyze the current situation - and address the elements that give your company growth:
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We start by understanding where they are today, and where they want to be. What works? What's confusing? What needs to be clarified? We find the super customers. Understand needs, driving forces, buying situation and business goals. The goal is not to redefine everything, but to sharpen the direction.
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Together we find your position or category by creating a clear space in the market. Define what you want to be known for. Set the direction for further choices.
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We formulate a core story and a communication that fits. We go through language, tone and main message. What are they saying today – and what should they actually be saying?
Here we lay the foundation for better communication, especially on the website. -
We further develop the visual identity, based on direction and message. This can include adjusting colors, typography, layout and use of design – not necessarily a new logo. Small steps can have a big impact!
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Rebranding only provides value when it is put into use. That's why we test and adapt the expression in actual surfaces – often the website first. Content, structure and user experience are interconnected. Everything works towards the same goal.
This is how we ensure that the brand works in everyday life.
Projects
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Rebranding and website for HKS Oslo
The Gender and Sexuality Health Center in Oslo has had an exciting journey. From an under-communicated chat solution, they have built a clear and proud knowledge portal with a new identity.
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Rebranding and website for ZEM
When growth comes quickly, branding, design, and communication often get deprioritized. That was also the case at ZEM .
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Rebranding and website for Sogndal Folk High School
The folk high school thought they had hit their target audience, but young people have changed. Tiktok and Snapchat weren't enough - it was time to change how they communicated .
Discuss rebranding projects with us?
At Gasta Rebranding is about good choices you can make together with experienced advisors, not long processes. Start the process by filling out the form - completely non-binding - and we will contact you.