Marketing button in Squarespace
Email campaigns
Here you can send out newsletters to customers directly from Squarespace. And like everything else in Squarespace, it's super easy to get to grips with. The newsletter is integrated into Squarespace, which means that if you write an article or post on the website, you can easily retrieve the article or post into the newsletter - at the touch of a button. Read more about newsletters in Squarespace.
Discovery: SEO
The SEO checklist is a list of points to follow to achieve the best possible ranking on Google and other search engines. We have also created our own list of SEO tips customized for our customers. Read our SEO blog.
Google Search Keywords is a useful tool for seeing what people are searching for in Google. You can also see what position your website has for different keywords in Google. Perhaps you'll discover keywords you need to work on to perform better? We offer search engine optimization as one of our services. Feel free to contact us if this is something your company needs.
Commitment
Promotional Pop-Up is a message that appears when the visitor enters the website. This is a good solution for inviting visitors to sign up for newsletters, advertise campaigns, promote new products on the website, or give visitors the opportunity to choose a language before continuing on the website. Clicking on promotional pop-up gives you more choices:
Action: Know what the goal of your message is. Whether you want the visitor to sign up for your newsletter, or use a seasonal offer.
Content: Here you choose what text should appear in the message.
Display and timing: Determine where the pop-up message should be displayed. Whether it should be displayed when the visitor clicks on the website, or when they click on a product. You can also decide how long it should take for the visitor to click on the page until the message is displayed, and how often it should be shown to each visitor.
Image: Here you upload the image you want to appear in the message.
Style: Choose font, color and animations if you wish.
You use the Announcement Bar to display a message at the top of the website. This is useful if you have important news to communicate, such as a change in opening hours. The message will be visible on both data and mobile. Here's how to create an announcement bar on your website:
Select "Enable Announcement Bar" in the drop-down menu.
Then enter text in the main box under the "Enable" button.
If you want to link to a subpage, blog article or email, you can do so in the bottom field by clicking on the gear.
Click "Save" to save your changes.
Read more about how to highlight information on the website here.
Promotion
Instagram Stories: This button links to an application owned by Squarespace. This is a paid application that you can download on mobile. With the app, you can easily publish stories in Instagram using templates in the app.
Products on Instagram allows you to send visitors directly to your website via Instagram tags. This is only relevant for online stores.
Facebook Pixel & Ads is a tool that tracks website traffic that is synchronized with Facebook. This makes it possible for Facebook to show ads of products that visitors have seen on the website.
Share buttons: these buttons allow visitors to share content on the website with friends on Facebook, Twitter, LinkedIn, and more. Check the platforms you want visitors to be able to share content on.
Pinterest Save Buttons is a button that can be implemented on photos on the website that allows visitors to save photos in their Pintrest profile. The Pinterest save button will appear when you hover over the photo on the website. You can choose whether the button should appear for blog posts, subpages and products, or only for images in blog posts.
URL builder can be used to create unique links to digital advertising. This makes it easy to measure how much traffic each ad generates. URL builder produces unique links that you can use in your ad. You can then track all the traffic the ad generates under Analytics and Traffic.
Google Ads Credit: this is a feature that provides a discount when using Google Ads. NB! Unfortunately, this feature is only available in the US.
