New video project for Lerum: "We want to show what is real and honest

14 Feb.

Lerum has had success with the videos we made about berekraft last year. Now we're collaborating again on 10 new short videos.

These are videos that last less than a minute, filmed with your mobile - made for social media and mobile viewing.

- Videos like these are of great value to us in Lerum. They are real and honest, and show everyday life at our factory in Sogn. We want to tell more about our employees, how we work and what our values are - in addition to our products," says Marte Myklebust Åril, Marketing Manager at Lerum.

People want video!

Many of our customers want to use more video - and they're wise to do so. Google is pushing more and more video in search results. In addition, more people are also searching on YouTube, TikTok and Instagram to find answers, rather than going via Google.

So instead of writing a long explanation, you can do it quickly and easily on video. Video greatly increases the chance that more people will understand the entire explanation.

New juice bottles

We used this as the basis for a series of videos for Lerum, in connection with the launch of several new products.

Lerum is making changes to all its juice bottles and using video to spread the message across multiple channels. Below you can see the first three. These videos are also available on lerum.no.

1. Meir berekraftig juice bottle

2. Small change, big effect

3. Novelty: Blackcurrant syrup with no added sugar

Curious about using video in your communication? Get in touch with us.

Ingvild Hagen

Ingvild is a digital marketer at Gasta design & communication. She works with many of our customers and is our expert in digital advertising.

ingvild@gasta.no