Berekraft communication for Lerum
Short videos, adapted for social media, show concrete examples of how Lerum works with readiness.
Lerum has anchored its sustainability work in its strategy. For them, sustainability is a matter of course; they have always worked to preserve.
"To refine means to preserve. To take care of. For our berry circle, it's about taking care of nature. Fruit and berries. People. Nutrition. And the local community of which we are a part.", they write on the website.
But how do they take care of it?
Gasta have had a project with Lerum, where we have created content that shows just that. How do they take care of the raw materials and nature? And not least the local community? We started with six short videos, adapted for social media.
In this way, they can present the "foundation" of sustainability work on the website, and also show specific examples on social media and as current affairs on the website.
Recycled squeeze bottle:
Climate-friendly factory:
Blowing bottles:
Collaboration with Too Good To Go:
In addition to sharing the videos, we have produced articles to expand on the themes in the films with more facts.
See for example:
- This content makes it easier for us to show how we work with sustainability," says Marte Myklebust Åril, Marketing Manager at Lerum - and adds:
- The fact that there is a page about berekraft on the website does not mean that most people get it. With concrete stories, adapted to different channels, it's easier for us to show how we work. There will be concrete examples, not just "empty words".
