How to plan marketing for 2026?
So, what has n't changed in the past year? There's a lot that's new, but there are some things you can still hold onto.
Your website as a foundation
“What does my website mean now that people are using AI search?”, many of our customers wonder. “Is my website no longer being used by my customers?”.
“YES”, we answer in Gasta Then. She's just used differently.
The website is still the place where you own the information and message. It is here that you can direct what search engines and Chat GPT find about you, and how you are mentioned and perceived.
We in Gasta manages several hundred websites, and overall we see growth in visitor numbers - not decline. And that applies across industries and sectors!
Read also: How to make your website ready for AI search
Be visible in more places
BUT, with AI search, there is no doubt that integrity becomes more important.
Google's search engine usually checks your website for answers, while LLMs check several different channels. Here sources such as Facebook, LinkedIn, YouTube, Booking.com can be important.
And then there may be sources you didn't know about - like lists in industry magazines, tests or reviews you would like to be a part of.
Feel free to test by searching for competitors or your field of expertise in services like Chat GPT. What comes up?
When are you painting with today's marketing budget?
To be visible and attractive in 2026, you need to prioritize marketing in your budget. How much of your total revenue do you invest in marketing today? If you don't know, it might be a good idea to find out (at least roughly).
The next question is whether the investment they have today is enough - or should they increase or decrease?
Ask yourself: When are we measuring our goals with today's budget? If the answer is no, it may be time to make some changes.
In this assessment, we will recommend Visibility's graph, which shows the proportion of revenue invested in marketing in the company's various phases.
How to prioritize?
Perhaps the hardest part is knowing how to prioritize. What is most important and must come first? What should get the most resources? What can you do yourself, and what do you need help with?
No one can do everything alone. We in Gasta We work closely with many of our clients, where we can act as a sparring partner, content producer or designer.
What we're interested in is playing nice with you , so you can work smarter with your marketing. We'll figure out what you want to do yourself and what we can help you with.
Would you like to discuss your marketing strategy for 2026 with an advisor? Contact us and we'll look into it together.
