How to make your website ready for AI search

I asked Gemini to tell me about Gasta The sources he refers to are Linkedin, Facebook, Yellow Pages, SERanking - and our website.

AI search changes the rules of the game. When people ask ChatGPT, Perplexity, or Gemini about something, they don't get a list of links, they get an answer. If your website is used in these answers, it is no longer just about traditional SEO - but about AI optimization (AIO).

Why this is important

• AI tools pull information from many sources, not just Google.

• This means that your entire brand is evaluated – website, social media, reviews, and authority.

• Those with a clear structure and specialized content are chosen over those who talk about everything and nothing.

• Squarespace 7.1 gives you everything you need to build such a site – but you have to know what you're doing.

Read also: How does AI search work?

How to make your website ready for AI search

1. Building with good structure
   One page – one theme. Use a clear menu, short URLs, and headings that actually make sense.

2. Answer real questions
   People ask AI all sorts of questions – write content that provides concrete answers. FAQs, customer stories, and testimonials make you visible.

3. Makes it easy for both people and bots
   Avoid heavy solutions that hide content behind javascript elements. Simple and fast loading = better understood by AI.

4. Show who you are
   Build trust through reviews, scholarly articles, and visible expertise. Authority weighs heavily in AI search results.

5. Keep things updated
   AI tools prioritize fresh information. Adjust content, add new projects, and show that you're alive.

6. Measure the results
   AI searches often provide visibility without clicks. Monitor both traffic and whether you are mentioned or used in AI responses.

Gasta his best advice

A good rule of thumb is to ask yourself “What will people get out of visiting my website?” and “Can I make it clearer or easier for those who come in?” Clear, concrete answers will definitely help your website become more visible in AI-generated results!

And it's worth knowing that even though we fear less traffic to the websites, the total visits to all our websites in Gasta (over 500 pcs.) has increased by 5% so far this year. So people are still using websites actively, as long as they remain relevant and visible …

Would you like help seeing how your website performs in AI search? Feel free to contact me at vidar@gasta.no