How to market yourself in 2023?
It's not easy to keep up with marketing trends. We've gathered a bunch of trends and tips for the coming year:
1. Direct communication with customers
More and more people are recognizing the value of communicating directly with customers, for example via email and SMS. The big advertiser report shows that these are the two most attractive channels of influence for Norwegian advertisers in 2023.
Read also: How to write news letters that engage?
In 2023, more people will use video as a tool.
2. More focus on video
There is nothing to suggest that there will be less use of video in the future, quite the opposite.
As many as 49% of Norwegian advertisers say they will increase their use of video in 2023(Den store annonsørrapporten).
As video has become dominant in both social media and digital advertising, more and more people are joining in - especially short-form video can give marketing a boost.
3. Processing of personal data affects reputation
As new privacy regulations emerge, consumers are becoming more aware. How you handle personal data can therefore have an impact on your reputation.
According to Google, a poor experience with privacy is enough for 43% of us to switch to another brand. This means that you need to stay up to date and adapt to new laws and best practices to retain customers.
Read also: It's time to switch to the new Google Analytics 4
4. More people want to try new channels
New channels are constantly emerging. At the same time, it can be a good idea for a brand to have several legs to stand on. In the coming year, more people are open to testing new channels, and we're seeing increased interest in TikTok and Pinterest, among others.
More people see the value of being visible in search engines.
5. Tougher competition in search engines
More people see the value of being visible in search engines like Google. And when more people start working on this, the competition will get tougher.
This means that you need to put more effort into your SEO work and work strategically to get high up on the results list.
Read also: Our checklist for SEO
6. Honest power communication
Being sustainable gives you a competitive advantage, but not without telling people about it. Nevertheless, we must be careful not to greenwash, because it will quickly be seen through. Strategic work on sustainability communication will be important in the coming year.
7. Artificial intelligence can be useful
Recently, there have been major advances in artificial intelligence (AI). This provides new opportunities for marketing. The technology can be used to analyze data, automate tasks, tailor the user experience and target marketing campaigns to make them more effective. It will be exciting to follow!
8. Simplification and visualization
Readers have become accustomed to scrolling quickly and are less patient than before. Communicating complicated messages therefore becomes more difficult.
Simplification and visualization will be essential in the future. Storytelling must be mobile-friendly and combine text, images and video, while getting straight to the point and simplifying the message.
Not easy to achieve, but we are confident that solutions like this simplified NorTekstil readiness report will do well in the time to come.
