How to write news letters that engage?

Newsletters are an effective way to reach people directly in their inbox. Here are 5 tips on how to get the most out of your newsletters.

There are many different tools for sending newsletters - among others, Squarespace has its own called Squarespace Email Marketing.

Here are 5 tips for success with newsletters that will apply no matter what tool you use:

1. Goal and theme

Always think it through: What is the goal of the newsletter?

For example, it may be to inform about a new product, get registrations for an event or achieve sales of a product.

Write the letter with the goal in mind. Each letter should have one main theme linked to the goal, and then possibly several sub-themes.

2. Add value

No one wants to be sold to. Think about it: What value can you bring to the recipient?

Maybe you can share tips and tricks, news, opinions, inspiration or knowledge?

Always talk about something the recipient cares about. That's what makes them want to keep receiving your letters.

3. Make the letter easy to understand

Remember that most people "scan" the letter before reading it more closely. Make sure it's easy to understand what the letter is about at a glance.

Include the most important information at the top, and go straight to the point in the headline. Make it easy for the recipient to perform the action you want (such as signing up).

Keep the texts as short as possible and link to the website for more information. Use the space in the subject line to arouse interest so that they open the letter.

4. Hug the raw wire

Newsletters are just one of the many places you communicate. Make sure your recipients recognize you.

Be true to your graphic profile when choosing colors, fonts and images. Maintain your tone of voice, offer yourself and try to make your newsletters interesting for the recipient.

5. Dare to try your hand

To find out what works and what doesn't, you need to test things out. Try different subject areas and angles, different days and times to send and different combinations of text and images.

Most newsletter systems have an insight tool that shows statistics from your letters. Use the data you have, look at the results and make improvements for the next letter. That's how you get better and better!

Curious about newsletters?

We offer a start-up package to get you started with newsletters in Squarespace. Don't hesitate to contact us for an informal chat!