Take the annual report out of paper format
You can make your 2023 annual report far more engaging with creative approaches.
Your annual report presents your development and ambitions, and is a unique opportunity to show who you are and what you have achieved. But how do you create engagement with larger numbers and volumes of text?
At Gasta , we have plenty of experience in sharpening the message, highlighting the highlights and presenting it all in a dynamic online narrative.
Using scrollytelling - a combination of scrolling and storytelling - you can let the story unfold as you read. Just as you would read a major article in one of the country's largest newspapers.
Annual report for Lerum
Annual report for SIMAS
Creating content in a format that captivates
The really good digital stories use images, text and video to keep the reader engaged. That's why they get far more response than lists of facts and figures.
55% of consumers think it's easier to remember a story than a list of facts. 75% think it's important for brands to tell stories.
With scrollytelling, you do just that. With vivid images and accurate text, more people will take part in the story.
