Tips and trends in 2021
The global pandemic has had an impact on most businesses. Perhaps some of these tips can make you better rigged for 2021?
Digital solutions can be permanent
Online events and experiences will continue in 2021. With this, it is important to optimize the online user experience. This can be done by breaking down the barriers to buying your products and services online, for example by implementing or optimizing your online store. This is something we are happy to help you with. See, for example, how we have solved it for Flux publishing house with Shopify webshop integrated in Squarespace.
Social media as an important channel for purchases
Social media, such as Facebook and Instagram, make it easier for users to go from inspiration to purchase without having to leave the platform. Users can now easily get an overview of products and prices through the company's profile on the relevant platform and easily start shopping with the click of a button. If you sell low-threshold products or services, it can be strategic to exploit the potential for sales via social media. This will create an easy and hassle-free shopping experience for customers and help increase sales.
Chat solution on the website
We're seeing more and more companies adding chat solutions to their websites. This type of integrated chat facilitates immediate customer service - something most customers appreciate. It provides direct communication with potential customers, but requires you to follow up and respond to enquiries within a reasonable time. See how we have solved this for Stranda Energi, where we have integrated Messenger from Facebook.
You don't have to be visible on all platforms
With new platforms like TikTok popping up all the time, it's natural to think that not being active on every platform is missing out on its potential, but fear not. You don't need to be visible everywhere, as long as you know where your audience is and what it takes to achieve your business goals. A much more important strategy is to ensure that you're delivering quality and relevant content that resonates with your target audience.
If you need a more in-depth review of your needs, or want more tips, feel free to contact us.
