New logo/graphic profile? Here are three great tips!
A well-developed graphic profile is the foundation of your communication and helps you to appear clear and consistent.
Below you'll find three tips on what to consider before you start the process of changing your logo and graphic profile.
But first, check out a small selection of logos Gasta has developed from 1998 until today:
Tip 1: Pick up the business idea again
Far down in a PowerPoint, you'll probably find the company's business idea. Rephrase it, the business idea may be more important than you think. Include who the target group is in the business idea, what needs you and your products/services will cover, and what expertise your company has. If you come to us with a business idea formulated according to a syntax like this, we are well on our way in the project:
"Company X serves Norwegian households (Target group) that need cheap meat (Need) because X has the most efficient internal and external production systems (Competence)."
Tip 2: Give us your vision
The purpose of a graphic profile is to reflect the company's identity. To be able to do that, we need to know a little about the vision the company has. No detailed reports, but rather your thoughts on where you see the company in five years' time.
Tip 3: What promises do you make to your customers?
Rema promises us that they will be rational and inexpensive. Sogndal football will be the best at talent development. Meny promises us a range of products and value for money. CrediCare promises us that they will have simple solutions and take care of their customers. What are your promises to customers? Think about it before you start a graphic profile process, this is a very central part of what you build your brand around.
And if you need help with such strategic issues, we are happy to help.
What does a graphic profile process cost?
You usually need a little more than one logo, so it's difficult to give an exact price - but somewhere between SEK 10,000 and 75,000 (+ VAT) should be expected.
How do you get started?
It's simple. First we need to discuss your needs, then you will receive a formal offer. Fill in the form below - and we'll be in touch:
