Is Pinterest right for your business?
Norwegian businesses are starting to pay attention to Pinterest, and there are many good reasons why. Find out if it's for you.
A brief introduction to Pinterest:
Pinterest can easily be explained as a visual search engine. Here you can find ideas and inspiration within a number of different themes, a bit like an "interactive bulletin board". The way it works is that users organize interesting images and videos ("pins") in different collections. You can see and follow other people's content, and choose to share this further in your own collections ("re-pin"). Users post less self-produced content, but share content from websites they find interesting or inspiring. 1.19 million Norwegians already have a profile on Pinterest, and daily use seems to be increasing(Ipsos).
5 reasons to use Pinterest as a business
Visual platform: Pinterest is ideal for companies that sell products or services that can be displayed visually. Images, infographics and video work well in the channel and capture the attention of potential customers.
Drive traffic to your website: The channel is known for its ability to drive website traffic. All "pins" can contain a link to your website, a good opportunity to get more visits and thus more conversions.
Long content lifetime: In other social media, content quickly disappears in the user's feed. On Pinterest, content has a much longer lifespan, and a "pin" can often be seen and shared many months and even years (!) after it was originally posted.
Targeting and advertising: It is possible to advertise on Pinterest, and here the targeting is very good. Their tools make it easier to reach the right person at the right time, thereby increasing the effectiveness and ROI of your ads.
Inspiration and planning: Many people use Pinterest to find inspiration and plan everything from weddings, interior design, DIY projects and travel. Here you can reach an engaged target group that is already in the planning phase and thus closer to a purchase.
