What is a visual identity?
The visual identity creates a red (or green!) thread across surfaces.
It's a little strange how certain colors and symbols are associated with a brand. But that's precisely the magic of a visual identity.
A yellow M, a raw can of soda or an apple. What do they have in common? They are all hallmarks of a brand.
Visual identity is about who and what
In short, visual identity is linked to what a company or business stands for. It's about who they are, what they do, what's important to them and what they want to convey.
In many ways, you could say that the visual identity is the design part of branding. If you want to build a brand, you need a visual identity that reinforces the message.
Create a raw thread
An important point with the visual identity is to create a common thread in the communication. There must be a connection between the visual expression, the message you convey and the words you use.
The visual identity is therefore not just about a first impression, but about creating something that is easy to recognize. It's about creating a holistic impression.
It's all about being hugged
The brain perceives and sorts all impressions so that we remember what is important and forget what is less important. When our brains are exposed to something many times, we therefore find it easier to remember it.
If you can create colors, elements, words or symbols that recur across surfaces, you will make it easier for people to remember you.
That's why a visual identity is crucial to branding.
What does a visual identity consist of?
A visual identity consists of all the different visual elements that a company uses. This can be, among other things:
Logo
Colors
Fontar
symbol
picture style
Wording
Different fonts can be an important part of the visual profile.
A visual toolbox
The visual identity will often act as a guideline for all communication. It's important that everything from a flyer to the website is easy to recognize.
Therefore, the visual identity can also be seen as a visual toolbox. The box contains various tools in the form of visual elements that you can find and use when communicating to your target group.
Do you need help creating a visual identity?
We at Gasta offer complete services in visual identity and branding. We do everything from simple logo projects to more extensive profile projects.
We have created visual identities for Fana Folk High School, Lindstrøm Hotel, Visit Årdal, evoSpor, Brødrene Aa, ViteMeir and Gravdal-gruppa.
Don't hesitate to get in touch with us!
