Your customer base is more valuable than ever.

16 Jan.

In 2025, it will be crucial for your marketing that you prioritize building relationships and networks.

In a world of increasing communication channels and intense competition for attention, reaching out can feel difficult. In addition, new privacy regulations are constantly emerging, making it challenging to target advertising.

We predict that a strong customer base will be the most important thing you have in the coming year.

Makes it harder to target ads

From January 1, a new Norwegian e-commerce law came into force, with stricter requirements for cookies and privacy . This creates a more demanding situation for companies that advertise in digital channels.

The possibilities for running targeted advertising and remarketing campaigns are becoming fewer, because you now need active consent to display ads.

***Cookie banner:*** *New consent requirements* *make targeted advertising more difficult.*

Relationships become crucial

For people to want to receive marketing from you, relationships are crucial. Attracting and retaining networks requires you to build trust and provide value.

Your target audience needs to get something in return for following you, signing up for your newsletter, or allowing ads. This could be inspiration and knowledge, entertainment, exclusive access, discounted prices, or other rewards.

It is equally important to act honestly, genuinely and truthfully in communication.

Communicate directly with your customer

Invest in building a valuable customer base, and have a strategy for collecting email addresses and SMS recipients. This gives you the opportunity to communicate directly with your important customers. Not least, it is “free”, compared to other external channels that often require you to spend advertising dollars.

Create a great newsletter template and build a list of recipients that you can communicate directly to. With Squarespace E-Mail Marketing, you get newsletters as an integrated part of your website . Write an article on your website, pull it into your newsletter with a click of a button, and send it to your mailing list. Newsletters couldn't be simpler.

If you need some inspiration, you can see our best tips for writing engaging newsletters.

One of our top tips for 2025 is to focus on relationships and networks. Need help getting started? Get in touch for a no-obligation chat.