Have you planned your marketing for the summer holidays?
Don't let your website and social media lie fallow even if your employees are on vacation. Here's what you need to have ready before the summer.
Did you know that the summer holidays are a time for online shopping, surfing and using social media? Even if your customers aren't at work, they're definitely not logging off.
That's why it's a good idea to start planning now how you're going to keep the channels alive throughout the summer.
Ensure continuity
During the holidays, many people have extra time to read articles, surf and shop online. So it's a shame if your channels are completely empty. How about preparing a few articles on the website that can be shared throughout the summer?
Pre-publication
Most social media allow you to schedule posts in advance so that they are published automatically at the chosen time. Prepare a few posts throughout the summer so you don't have to worry during your vacation.
Opening hours and contact info
Remember to update your opening hours in Google My Business and on your website. Make it clear to your customers where and how they should contact you this summer.
Read also: Become visible in search with Google My Business
Comments and questions
Remember that good service helps build your brand, even during the summer holidays. Ideally, someone should be available to respond to comments and messages during the holidays. Perhaps you could set up a holiday list so that someone checks in from time to time?
