New name for Fram Flora
Just before Christmas, Gasta won the competition to develop the name and graphic profile of the business development company Fram Flora. Strategic moves such as becoming county-wide and thus offering services to more municipalities than Flora, made it natural to change the name.
After a process led by Gasta we ended up with Aksello.
We also developed Aksello's logo and graphic profile:
In naming processes, we emphasize:
Easy to read and understand (Norwegian and Nynorsk)
Works well visually (high vs. low letters)
Has character, stands out from competitors
Provides associations that match the brand platform
Meets the requirements of the Trademark Act for registration as a word mark
And perhaps the most difficult part: the domain must be accessible.
