"Why, How, What" - The Golden Circle by Simon Sinek
This is not a new idea or theory, but it is a good one. The Golden Circle became famous when Simon Sinek talked about it at a Ted Talk in 2009.
Why, How, What and the Golden Circle are simple and smart tools in branding because they help you find the core of your brand: why you exist, how you stand out, and what you actually offer. We are committed to working with simple and effective processes, and the Golden Circle is an aid in creating a clear, credible and relevant brand.
Why
What is difficult is answering why companies do what they do. They are not about making money. Why is the driving force. Why is the very reason why the company exists (in Gasta Our “why” is that we want to create growth for our customers.
How to
Most people can also easily explain how they do it. These are often things that distinguish the company from its competitors (at Gasta we specialize in the software we use to develop websites).
What
All organizations and companies can easily say what they do, whether they sell a product or perform a service (at Gasta we develop websites, visual identity and digital marketing).
Do you have a project you would like to discuss? Get in touch!
Astri Knudsen, CEO
astri@gasta.no
984 08 619
Vidar Bondevik, advisor
vidar@gasta.no
482 36 323
Ingvil Helle Hagen, digital marketing manager
ingvild@gasta.no
928 81 906