Search Engine Optimisation (SEO)

At Gasta , we work a little differently with search engine optimization than other agencies, as we work exclusively with our own customers who have Squarespace-based websites. This allows us to take a more holistic view of SEO work and quickly and easily take the measures required by the analysis.

Working with search engine optimization is not a sprint, rather a marathon. But the effect of being found on important keywords can be extremely valuable and an exceptionally good investment.

With our experience with Squarespace and search engines, we can guarantee that this will work!

We have set up an SEO package for our customers:

1. Startup, status SEO:

  • How does your website rank for important keywords?

  • What business goals do you want to achieve through your SEO strategy? E.g. increased sales, more newsletter subscribers, branding?

Competitor analysis:

  • Where does your company stand compared to your competitors?

  • What keywords are your competitors good at

  • Overview of competitors' Google ads (keywords they buy)

Keyword analysis:

  • Conduct keyword analysis

  • Agree on keywords and keyword phrases in the kick-off meeting

Delivery:

  • Status report

  • Start-up meeting (Teams) where we agree on goals and keywords

2. SEO work per month

In our agreements, we work with various measures to improve SEO. This is typical:

  • Optimize content for SEO

  • Work with texts and titles (H1, H2)

  • Meta descriptions subpages

  • Image optimization

  • Speed (Core web vitals)

  • Alt-text on photos etc. (also good for accessibility)

  • Check 404 errors (dead links)

  • Internal link check

  • Assessment of conversion. Are visitors finding what they are looking for?

  • Create backlinks (links to the page)

  • Register pages on t.d Google MyBusiness

  • Social media initiatives that can drive traffic to the site

3. Production of content

  • Perhaps the most effective measure is to produce articles on a regular basis, where the keywords are central

  • These articles can be shared on social media

  • The articles can be the basis for press releases

  • And they can also be the basis for advertising (keyword advertising Google Ads)

4. Reporting

  • We use the reporting tool Whatagraph. The advantage of this tool is that we can include statistics from the website, Google Search Console, Google Ads, Facebook ads, so they get a total overview.

  • We can offer two alternative reports:

    • Report by email once a month with our comments

      possibly.

    • Fixed access to live report (monitor)

  • Status meetings as needed are included in the agreement.