How to build your brand on LinkedIn
Do you want to use LinkedIn more actively, but are unsure how to proceed?
We've set up two different LinkedIn packages to help you get started. We offer two packages, one for those who need tips and advice and another for those who want help setting up plans and starting to post.
In these packages, you will get both theory and practice that can give you a kickstart on LinkedIn.
Why should you use LinkedIn?
The platform is a great place to build a brand and engage in employer branding. What do you do today when you apply for a job or go for an interview? Well, you Google the company to find out what kind of people work there. Is this a place where I can fit in, and are they people I can enjoy working with?
At the top is hopefully your website (if not, we should have a chat), but in second place is probably LinkedIn.
LinkedIn for branding
What distinguishes LinkedIn from other platforms is that people are in business mode. People use LinkedIn to update themselves on competitors, get professional refills, or to be able to discuss subjects. LinkedIn is about establishing yourself in the 'top of mind' so that the time they need your service or product, they will use you. Not because you've been raving about your products on LinkedIn (because we're not going to do that), but because you've been active and visible.
You've told engaging stories about how your company works with, for example, computing power, or how they have revolutionized the industry with your particular product.
Greater reach on LinkedIn
LinkedIn has developed into more than just a website for professionals; it is a comprehensive platform that is constantly growing. With over 875 million registered users worldwide, LinkedIn has become an essential arena for professional networking and career development. But even though there are 875 million registered users, only a few of them publish content.
This means that you get a greater reach with your message on LinkedIn than you would on Facebook, for example.
Let us help you
Take a look at the different packages here. Should none of the packages suit you and your company, but you still need help with LinkedIn? Contact me and we'll find something that suits you.
