Sustainability focus and award to Lerum
Lerum takes sustainability seriously and is good at communicating what they do. Now they have received the Plastic Lift Award!
In 2024, juice and jam manufacturer Lerum changed all of its juice bottles and the packaging around them. Together, the changes have reduced their plastic consumption by 61 tons.
For their efforts, Lerum has now been awarded the Plastic Lift Award from Grønt Punkt Norge . Impressive!
This particular change for plastic reduction was one of several topics we Gasta remade the video in 2023/24, as part of a larger project in two rounds of sustainability communication for Lerum.
In the project, we had several employees on camera, and in the video below you can see Director Trine Lerum Hjellhaug talking about how a small change can have a big effect.
We in Gasta I think it's really nice to work with Lerum, who takes sustainability seriously and isn't afraid to tell the world about it in a genuine and "down-to-earth" way.
There is a lot of good sustainability work being done in Norwegian companies, but not everyone is equally good at talking about the efforts they are making. This is precisely where good sustainability communication comes in.
Watch the video “A small change that has a big impact”:
Read also:
New video project for Lerum: "We want to show what is real and honest
14.02.2024
Lerum has had success with the videos we made about sustainability last year. Now we are starting a new collaboration on 10 new short videos.
Berekraft communication for Lerum
27.10.2022
Short videos, adapted for social media, show concrete examples of how Lerum works with readiness.
