Create more engagement around your annual report
Are you working on your annual report for 2022? With some creativity, it can be both easy to read and engaging.
Today, reports and brochures are often produced for digital surfaces. Reading on screen has made us restless and impatient - and we need to take this into account when communicating. How do you create engagement when large numbers and volumes of text need to reach out?
Your annual report presents your development and ambitions, both to your employees and to the outside world. It is a unique opportunity to show who they are and what they have achieved.
Gasta can help you sharpen your message, highlight the highlights and present it in a dynamic online narrative.
Using scrollytelling - a combination of scrolling and storytelling - you can let the story unfold as you read. Just as you would read a major article in one of the country's largest newspapers.
Annual report for SIMAS and Lerum
We have created digital annual reports for SIMAS and Lerum, among others. You can explore the results here.
How to close with digital formats?
We see that the really good digital stories have more visual elements. Through images and video clips that support the identity of the company, you keep the reader engaged.
It is also important to prioritize the information so that the main points come to light.
See, for example, how Eidsiva's annual report has been lifted out of traditional, text-based frameworks - and into an engaging, visual narrative.
