This is the process of developing new websites in Squarespace
We have a tried and tested process for creating new, effective websites:
The process
01. Mapping, analysis and brief meeting
We analyze the competitive situation, map the target groups and their user needs. To gain insight, we use various tools such as SE Ranking. Here we can, among other things, map how the existing website ranks in the category and against competitors.
In this phase, we have the initial briefing meeting on Teams. We agree on goals (KPI - key performance indicators), target groups and their user needs.
02. Uploading an element
After the meeting, you will receive an email with an address for uploading elements such as logo, photo, new text and possibly video. These must be uploaded before we can start step 3. If you do not have a logo, we are happy to help you develop a visual identity. In the briefing meeting, we agree on which collaboration tools we will use (Teamwork, Dropbox, Teams, Slack, email or other tools you are familiar with).
03. Web design and development
Based on the analysis and brief meeting, we present a design concept to achieve your strategic business goals. We design directly in Squarespace, thus avoiding costly detours to Figma or similar tools. We make sure that the web design is simple and user-friendly, with a focus on mobile.
You will receive the design for approval, and we will work together on any adjustments. You will be sent a link where you can follow the progress on the website.
In this phase, we will also create the design elements you need to work quickly and efficiently with content production. Squarespace calls this Saved sections. Watch the video about Saved sections below:
04. Work with content
We work with content on the website in a number of hours that we have agreed on in the budget. In this phase, we have a special focus on photography and video. What image style should we have? Are there good photos, or can we take new ones? What should be our own photos and what can be stock photos? Are there videos we can use or adapt? Maybe we need illustrations? We can help with all of this.
Gasta has copywriters and journalists with extensive experience in writing for the web and search engines. We can take care of this entire phase. The websites will be based on Squarespace, which is very easy to learn. You are therefore welcome to participate in this part of the process and add content.
05. Search engine optimization
In order to succeed with search engine optimization (SEO), it is important to get to know the industry and know what customers are searching for and what terms/phrases are used. In this phase, we use our search engine optimization checklist as a starting point. Gasta works with search engine optimization exclusively for Squarespace customers, and we keep up to date on changes in Google's algorithms.
We will give you tips on what you should focus on when working on your website, and we are happy to hold courses in search engine optimization for Squarespace.
If analysis indicates that we should change the menu structure - and thus get new URLs - we will set up 301-redirect, so that old URLs work for visitors, and you avoid losing ranking on Google.
06. Mobile version
We want our sites to work well on mobile, and we do quality assurance and adaptation of menus and content on mobile. You should also be aware that Squarespace allows you to customize the mobile version without coding, and without changing the desktop version.
07. Quality assurance
Gasta has developed over 600 websites based on Squarespace. We have developed a quality assurance process in our internal system, Teamwork, where we review the websites. The websites are also checked against accessibility guidelines (W3C).
08. The launch
A great day 🎉 We're launching the website on your domain. You don't need to move the domain, but we need to get access to your domain provider (Ex. Domeneshop). Gasta takes care of the rest. The website will be launched with SSL (secure pages) and we will install Google Analytics and Google Search Console. You should also be aware that Squarespace has an integrated analytics tool, which is very user-friendly.
09. Training and education
We have customers all over the country (as well as Sweden, Canada and Mozambique!) - and have good experience of conducting training via Teams. During the training, we also go through the most important elements in relation to search engines.
10. Further development of the website
Gasta aims to help your website grow and deliver results. Many of our customers have been with us since 1998, and we would like to work together for many years to come. We therefore also offer digital marketing and design services.
As part of our concept, Gasta offers a support agreement at a very favorable monthly price.
"After some quick online searches, when we had decided to create a new website, we contacted Gasta Design.
It was a very simple process. A phone meeting about what and how we thought the most important message was, and we were off and running :) After a couple of weeks, they delivered a "demo site" and we could test, see and give feedback.
A couple more weeks, then training was given and we were online with a new site :))
In short: Good prices, fast delivery, easy training, clean and nice design and good customer service."
Oddvar Bratteteig, General Manager Røldal Skisenter
