Squarespace launches new video app
The app will make it easier to create short video clips with the content on your Squarespace page.
At the very end of September, Squarespace announced the launch of a brand new app for the iPhone. Dubbed Squarespace Video Studio, the app will help you "create and share engaging videos to tell your story, reach more people and drive sales".
Video editing right on your phone
In the new Squarespace app, you can easily edit small movie clips directly on your phone, without having to pull out your PC. You can combine images, movie clips, text, logos, voiceovers and more, to end up with a movie that can be shared on social media, for example.
But what's so revolutionary about that, you might be thinking?
Import of logo, colors and fonts
What makes the app extra interesting is the integration directly with Squarespace. When you log in to the app, you can choose to import your logo, colors and fonts directly from your website into the video editor.
That way, you can make sure that the films you make actually match your visual profile and website. With the right colors and fonts in place, it's easier to create a common thread.
Start by choosing an objective for the video.
Load colors, logo and font from your Squarespace website.
The app allows you to use your own visual profile.
Film as part of marketing
Video is becoming increasingly popular, both on websites and in social media, and many people find that video content creates more engagement than text and images. Last but not least, you can create more interest and more traffic to your website through good and correct use of video.
If you're not already using video in your marketing, this new app is a great way to get started. It makes video editing even easier for those with a Squarespace website.
Some smart features in the app:
Film editing without the need for a PC
Ready-made templates that you can edit
Import logo, colors and fonts from your Squarespace website
Possibility for voiceover
Choose between portrait, landscape and square format for your films
Easy export for publishing on social media or website
Curious?
Then just download Squarespace Video Studio and get started! The app is currently only available for iPhone, and is free for those who already have a website in Squarespace.
