Login Conference 2023: Crazy possibilities with AI

May 23rd

"AI is pretty but humanity is beautiful", summarized Antonio Bechtle from BM Boutique.

Web developer Simon has been at a technology conference in Lithuania. Here are the three most important things he learned about artificial intelligence.

The Login 2023 conference took place in Vilnius on May 11-12, and web developer Simon made the trip to get the latest news about artificial intelligence - so-called AI.

On stage were 250 speakers who addressed various topics related to technological development and the use of artificial intelligence.

Here are the three most important things Simon learned at the conference:

1. Insane possibilities with AI

There's no limit to what you can do with the new AI tools. From creating unique images and illustrations from just a few words, to writing entire texts, proofreading and translating them into different languages. Or how about some AI-generated music? You can even get the AI to create entire presentations - complete with slides and graphs.

At the conference, Simon got to see many of the newer tools in practice, along with concrete "user cases" on how to use the tools. Talk about a creativity boost! We at Gasta will take this further into our work, to be able to help our customers in an even better way.

2. Don't underestimate human insight

As they said at the conference: "AI is pretty, but humanity is beautiful".

A good campaign will always depend on human creativity, insight and empathy. The new tools can be a great help, and can make our everyday lives both easier and more efficient. But in marketing and communication, there will always be a need for a human element.

Therefore, there is no danger that the entire Gasta gang will be replaced by robots anytime soon ;)

Here's an example from the conference, a commercial based on humor and human preferences - something AI couldn't do:

3. Fastest growing technology in history!

It's only been five months since Chat GPT was launched, but it's already the fastest growing technology in history. There have already been several versions of the service, and now we have reached Chat GPT 4.

The pace of development is truly record-breaking, so you just have to keep up. The image below, for example, shows the development that has taken place in one of the image tools in just one year.

We at Gasta are excited to see how we can use AI tools together with our customers in the future, and we'll be watching!