Campaign bird box - a complete delivery for Ålhytta
Minister of Trade and Industry Iselin Nybø received a briefing on how Ålhytta works to preserve the local view - and took home one of Ålhytta's self-produced bird boxes when she visited in June. Here with Trond Skjerdal in Ålhytta's bird box department. PHOTO: Ålhytta
They came up with the idea themselves, but needed help to make it digital.
Ålhytta is in the process of producing its own bird boxes. They are intended to compensate for encroachments on nature by giving something back to wildlife. All new cabin owners receive an Ålhytta bird box on handover, to facilitate rich wildlife around the cabin. This has been a campaign this summer. The message has been to take care of the nature they are building in, using the bird box as a tool.
Ålhytta produces high-quality marketing material, with a photographer, video journalist and copywriter in-house. But the campaign lacked a digital focus. Ålhytta had prepared newspaper ads for use in D2 and Aftenposten, but the birdhouses had to appear on the website and social media, with the same message.
- It's important to make the information comprehensive. If people see the ad in D2, they need to be able to go to our website and see a connection, or find the same message in social media. We needed help with this," says Bård Svardal, sales and marketing manager at Ålhytta.
Gasta has delivered websites to Ålhytta since 2017. This year we have expanded the delivery. Now we help with digital marketing, from website to advertising.
Coverpage added "over" the front page in shorter periods.
Cover page
To publicize the bird box campaign, we set up our own cover page. This "covered" the front page every time the ad appeared in the newspaper. In this way, it was the first thing you saw when you visited www.aalhytta.no. After a few days, the cover page was removed again - before it was placed over the front page at the next print run in the newspaper.
This is how we updated the ads and put full focus on the birdhouses for short periods - but not for too long.
Want feedback from followers
A competition was launched on Instagram, where people were asked to share a photo of their own birdhouse tree, tagged with #Ålhyttafuglekasse.
Prize: a bird box.
Storytelling with video
Three videos were made by Ålhytta to tell the story of the birdhouses. These were video clips perfect for social media, short, creative, and they spoke well both individually and collectively. They were clearly labeled "1 of 3" - to create an expectation of continuation. These videos were advertised.
Information about the birdhouses was made easily accessible on the website.
Second video post on Facebook. Click on the image to watch the video.
Third video post on Facebook. Click on the image to see the video.
The result?
Ålhytta feels that the campaign put the topic on the map.
- The feedback we receive from customers and internally in the company shows that we have got the message right. I believe the campaign has helped to raise awareness among both partners and customers of how we want to take care of the nature we build in, not just with birdhouses. But the birdhouses have attracted attention, and social media has helped us reach more people with our message," explains Svardal, before adding:
- This has certainly been a highlight.
The collaboration between Gasta and Ålhytta offers more fun throughout the fall, so just stay tuned. Do you want to know more about who we at Gasta work with?
