Film in job advertisements?

20. of.

Film works well in social media. Here for Rekkje Stiutvikling and SIMAS IKS.

Are you advertising a position? Then video can be the way to go to get more attention and more candidates.

Here we show you two examples of projects where we have achieved good results with video.

General Manager of Rekkje Stiutvikling

In the autumn of 2021, Rekkje Stiutvikling was ready to further professionalize its operations and wanted to advertise the position of daily manager. When they contacted us at Gasta, they wanted to know how they could reach their target group in the best possible way and get the right candidates.

We decided to use film as a tool. We produced a short film, using clips that Rekkje already had, in combination with new clips of entrepreneur Roald Eidsheim speaking to the camera and as a voiceover. The film gives an impression of the founder behind the company, what they do today and how they see the future.

The position was advertised in November, through what you might call a "job package", where we helped them with press releases to local newspapers and industry magazines for mountain biking, job advertisements on finn.no, film production and advertisements on Facebook and Instagram for the right target group. The film was seen in large parts of the country and received a lot of positive feedback.

Watch the movie we made for Rekkje Stiutvikling:

Director position at SIMAS IKS

In the fall of 2021, it was time for SIMAS to announce the position of director. We decided to use film as a tool in the announcement, and Gasta was responsible for the entire production.

In the film, we follow the current director Hallvard Thomassen, who talks about what the director position entails and the opportunities that come with the position. The entire film takes place in Festingdalen, with clips of activities in the area and with Hallvard as voiceover.

The film was used in social media, on the website and in the job advertisement. It was well received and had a particularly good reach on social media where it was seen by many.

All in all, we designed several elements for the job advertisement: press release to the media, job advertisement on jobbnorge.no, film production, advertisements in a number of local newspapers and advertisements on Facebook and Instagram.

Watch the movie we made for SIMAS IKS: