Use Squarespace to check your visibility in AI searches

SEO

Aug. 24

Squarespace has launched AI Visibility , a new tool that shows how visible your business is in AI searches.

More and more people are getting answers directly from services like ChatGPT, Gemini, and Google AI Overview. The question is not just whether your website is visible in Google, but whether your business is mentioned when someone asks about the products or services you offer.

What is AI Visibility?

AI Visibility tests how different AI services answer questions about your business and industry. The tool runs a series of questions, or prompts, and shows, among other things:

if your business is mentioned
How often is she mentioned?
How visible is she in the answers?
how visibility develops over time
How do you compare to competitors?

You can test both questions that include the name of your business, and general questions that potential customers might ask, for example, "who makes Squarespace websites in Norway?".

The last one is perhaps the most interesting: Does your business get mentioned when someone searches for what you offer, without knowing your name beforehand?

SEO and AI visibility in the same place

AI Visibility is part of Squarespace's SEO tools and is part of an overall Search Visibility Score . It gives you an overview of both traditional SEO factors and visibility in AI searches in ChatGPT, Gemini, and Google AI Overview.

It provides a good starting point for seeing what works and what you should work on further. But measurement is just the start. Becoming more visible in AI searches is still about good content, clear structure, credibility, technical quality and authority.

We have summarized this into five principles for visibility in AI search .

Do you want to know how visible you are?

As a Squarespace Platinum Partner, we can help you interpret the results, test relevant searches, and find concrete actions to improve visibility in AI searches. You can find AI Visibility in Squarespace under SEO → AI Visibility.

Would you like us to look at your AI visibility? Contact us.