SIMAS with new information campaign
The local waste company SIMAS wants us to become better at sorting plastic packaging.
– With the campaign “Give plastic a new life”, we hope to increase awareness and knowledge. We want to motivate sorting and provide information about the benefits of proper waste management, says SIMAS director Dagny Karin Ugulsvik Alvik.
Together with SIMAS we have developed the concept, with the visuals, the angle and the content. Initially we have rolled out the campaign itself to provide knowledge of what it says, why and how we will engage. Gradually more information, facts and inspiration will be added.
– The last time we did such a campaign it was about food waste, and then we saw good results from the information work in that residents became more aware and sorted better, says the SIMAS director.
Now we are repeating the success and hope to see equally good results from the plastic campaign!
Banner on SIMAS's Facebook page.
Post on Instagram
Take part in making a difference yourself: Sort. Recycle. Keep the plastic in the cycle.
Watch the campaign: Give plastic new life
